I mentioned preparing for Black Friday and my guest on this latest This Week in Small Business video, John “Colderice” Lawson, was ready to go.
So, without further adieu, here are John Lawson’s top tips for preparing for Black Friday …
Don’t Run Out of Inventory
“You do not want to run out of inventory,” he says. “It sounds obvious but a lot of us don’t take the time to look back to last year and see what our #1 selling items were and the things that we may have lost inventory on because a lost sale is just straight up lost money. You’ve got to make sure you have everything stocked.”
A Case of the Mondays
OK, I need to set this up. John says that the Monday after Cyber Monday will actually be a bigger Monday than Cyber Monday. And the same can be said for the Monday after that … all after Black Friday, of course.
“All the way up to something that’s called Green Monday,” he says, “which is usually two weeks of Mondays before the Christmas holiday. Green Monday … that was made up by ebay, but people have gotten used to shopping on that day.”
Why are we already talking Black Friday? Well, there were two posts this week on Small Business Trends on the best deals your small business can get on Black Friday and Cyber Monday and another on preparing for two of the biggest shopping days of the year.
Source : https://smallbiztrends.com/2018/11/in-the-news-small-businesses-gear-up-for-black-friday-experts-share-tips-on-how-to-get-ready.html