Overwhelmed with a lot of great Instagram profiles popping up like daisies? I don’t blame you. With Instagram becoming a saturated space, about >a billion active users, it’s tough competition to get your followers to stay interested. You can’t afford to be complacent even when you’re confident you have a great following.
The preferences and priorities of your followers change as they go through these fast-paced times influenced by mass media and technology. Keeping them happy and engaged increases the probability that >they are here to stay.
Instagram is designed to showcase eye-pleasing photos. So use this to your advantage — high-quality, energized and dramatic images are a way to catch your audience’s attention. Use photo editing software or apps that offer a variety of creative filters. Caption photos that tell a curious story and stir positive reactions. Excitement. Nostalgia. Tapping into your audience through emotions builds a connection.
Sometimes things can get boring when you run out of ideas to create, that you just make do with a lazy topic. Try to breathe new life into reliable old posts or topics that may be relevant to your audience or the brand you are promoting. The content should offer something unique or add value to your followers. Every post should give to your audience a take-away to think about or something of use. They will learn to rely on your every post since they can relate to it relative to their everyday lives.
Effective content curation is a way that can get you to network online, as you are sharing relevant sourced content that you are using to increase your brand’s visibility. This means a higher chance of getting your brand out there, which equates to more potential likes and followers. If you want to increase visibility, buying >Instagram likes can help you get ahead. The more likes you get, the more traffic you get. A win-win situation if you ask me!
Play with Trends
Admit it, it’s fun to join in on the latest hype or even crazy meme to make things lighter and more entertaining. Novel ideas spark interest and build even more ideas and dialogue. We are curious beings and new things, or even old things seen in a new light, are always great conversation starters. The more you get your audience interested, the more they will understand that your brand is keen on providing current and fresh concepts.
Following the Big Name Brands
One of the most effective ways to keep your own social media profiles and updates relevant and interesting is to keep an eye on the big players in your industry. It doesn’t matter if you are an e-commerce company, selling ads online, or even just posting pictures of the latest fashion — it’s important to know what your competition is posting, so you can not only get inspired by their promotions — but also get determined to do it even better! Follow the big name brands and most followed Instagrammers in your niche space to see what others are liking and sharing the most.
Engage in Debates
You can’t please everybody. There’s bound to be that one commenter who will think otherwise. It’s a great opportunity for you to get involved and comment back. It sends a message that you are in touch with your followers and not a snob. Just remember to keep the vibe positive and conversation healthy. Keep it classy!
Listen to Your Followers
So, you’ve >established your brand and the kind of content you wish to sustain and build. There may be times when you’re so focused on getting your brand noticed, you’re set to base everything on your decisions. You forget your audience has a voice too. Don’t become one-sided. Feature them in your posts. Give back. Take the time to know and understand the needs or preferences of your audience but still keep true to your brand. Be receptive. Be flexible.
It’s a challenging feat to take on. But if your passion is blogging and getting satisfaction from seeing your followers happy, then keeping them interested will come naturally to you.