People trust what their friends and family tell them about businesses and brands, which is what makes >word-of-mouth marketing so powerful. Here are five strategies to help you create the kind of word-of-mouth marketing that will help your business grow.
Give them great content
Camera company GoPro is a great example of a business that has realised the power of content in shaping consumer perception. Not content (excuse the pun), with just making excellent action camera products, GoPro also makes sure its visual content gives its users plenty of inspiration to use their products in all sorts of wonderful ways. “They don’t just sell a video camera, they sell the memory of the wave or the ski trip down the slope,” Ben Arnold, a consumer technology industry analyst at The NPD Group, told >Wired.
In the age of social media, and especially on platforms such as Instagram and Snapchat, content is the conduit for people to share their thoughts and feelings. They share these thought, feelings and experiences most often with friends and family. As a business, it’s increasingly important for you to facilitate the means for people to share content that puts your products and services in the best light possible. You can do this by creating highly shareable content, or another way is by giving people the chance to create their own content that showcases what you do. Alternatively, do both if you have the resources available.
Source : https://www.smartcompany.com.au/marketing/five-word-of-mouth-marketing-strategies-boost-business/